Marketing Mini Series Part 8: Online Marketing 101: The Four Pillars

When I started working on MMOs for the first time, I saw the world of marketing rapidly change. Once the tidal wave began, I knew pretty quickly that boxed games, print ads, and store/channel marketing were going to be a thing of the past — or at least a much smaller part of the overall marketing equation. I started shifting the PR and marketing work I was doing towards online, because the writing was on the wall: more and more people were living on the internet, and mobile smart devices were becoming more accessible at an incredible pace.

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Tricia Gray  

Implementing drag-and-drop in an IMGUI

Drag-and-drop is often mentioned as one of the things that are “tricky” to implement in an immediate mode GUI. In this post I’ll describe how we do it in The Machinery.

Our goal is to create a generic drag-and-drop system that works well for all possible kinds of dragged data and drop targets.

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Niklas Gray  

The Machinery Shader System (part 2)

It’s time for the second part in my series of posts covering the shader system in The Machinery. In the wrap up of part 1 I said I would pick up and describe something I referred to as the “shader system IO”. But that was six weeks ago and as with most things in software development, predictions of the future tend to fail, and that statement was no exception.

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Tobias Persson  

GDC meetup!

Hello Friends!

We’ll be on a short blog hiatus to focus on GDC the next couple of weeks. If you are planning on going to GDC this year, we are having the first Our Machinery Meetup Tuesday, March 20th over at Waystone (992 Market Street) at 6:30pm. The meetup is informal, we would love to get drinks and talk to our fellow developers. We haven’t officially announced what we are up to, but would like to share what we are thinking. Tobias and Niklas will be there, Tricia is staying back at the office to hold down the fort. Hope to see you there if you are in San Francisco!

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Tricia, Niklas, and Tobias  

Marketing Mini Series Part 7: Websites

While most of us are spending more and more of our digital lives on social media, it’s important not to forget about the effectiveness of a good, old fashioned website. I can’t stress enough how important building a website is for your company or product, and how much a good design and clear messaging are key to your brand’s presence at large. Your website is often the first place people go to get more information about your business and, if it’s compelling enough, convert to customers and/or community members. Always and forever, it’s so important to make a good first impression.

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Tricia Gray